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Tackling anti-stories is key to the effectiveness of strategic stories

Download our free article and learn seven techniques you can use to tackle anti-stories in your organisation.

Anecdote article image: Tackling anti-storiesFor every strategy story told in an organisation there are anti-stories, pre-existing beliefs and perceptions that work against the organisation’s objectives. Identifying and tackling these anti-stories is a critical part of any new strategy. The good news is, once you have identified these anti-stories, tackling them is relatively simple.

Download our free article and learn how to:

  • Use character, humour, past mistakes and tough decisions to tackle anti-stories;
  • Create new stories to challenge existing anti-stories; and
  • Tackle anti-stories expressed as generalisations.

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ABOUT THE AUTHOR

Shawn Callahan, Founder & Director, AnecdoteMark is one of the world’s leading business storytelling consultants. He has been a Director of Anecdote since 2004, and has helped the company grow into the world’s largest business storytelling enterprise, operating in over 20 countries in 11 languages. He works globally with senior leadership teams to improve their ability to communicate clearly and memorably.

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