FREE ARTICLE

Storytelling is one of the most effective ways to engage, influence and inspire others

Download our free article and learn how you can become a better business storyteller.

Anecdote article image: The Vital Role of Business StorytellingSuccessful leaders are game changers. They can help other people change their minds and actions in ways that convey meaning and significance. This is no easy feat, and requires more than persuasive argument. Leaders can use storytelling to convey values, share lessons or explain a strategic direction. They can use storytelling to forge deeper connections between people, and to inspire them to focus their attention and take action.

Download our free article and learn how to:

  • Develop an awareness of stories;
  • Develop a speaking style which is story- and argument-based; and
  • Develop and improve your business storytelling.

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ABOUT THE AUTHOR

Shawn Callahan, Founder & Director, AnecdoteShawn is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 11 languages. Shawn works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege of assisting Global 1000 companies such as IBM, Shell, Mars and KPMG.

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